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Comportamiento del consumidor, conceptos y aplicaciones /

Loudon, David L.

Comportamiento del consumidor, conceptos y aplicaciones / David L. Loudon ; Albert J, Della Bitta - 4a ed. - México: McGraw Hill Interamericana, 1995

ISBN: 970-10-0672-0

Dewey Class. No.: 658.834 L682c

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