Kotler Philip. <br/><br/>
Fundamentos de Marketing. / 
philip Kotler, Gary Armstrong. 
 - 2013 
 - México:  Pearson. 
<br/><br/><label>ISBN: </label>978-607-32-1722-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 K658f